On November 13th, McDonald's released a video hinting at a collaboration with NFT project Doodles. Specific details have not yet been announced, but the post suggests that more information will be released on November 18th. Guillaume Huin, Senior Marketing Director at McDonald's, said, "McDonald's will launch something slightly different from usual. A new type of collaboration that explores new spaces. It's more niche than what we usually do, but it has an excellent fan base. Only when more people see it will the fan base grow."
According to Magic Eden data, Doodles' floor price rose by 50.91% in a single day, reaching 2.2109 ETH. The daily trading volume was 810.64 ETH, exceeding the total trading volume of Pudgy Penguins and BAYC.