智能眼鏡催化不斷 Meta新品有望下月問世 透視A股公司產業布局

Source: Cailian Press

Odaily, August 30 (Editor: Song Ziqiao) — The 2025 Meta Connect conference will be held in the United States from September 17 to 18. According to Meta CTO, Meta is expected to release the display-equipped smart glasses Celeste, the third-generation RayBan-Meta glasses, and the sports-style Oakley glasses at the event, and may also showcase brand-new "metaverse software," redefining AI glasses from the perspectives of hardware, interaction, and software.

Meta is regarded as a trendsetter in the smart glasses industry. After the phenomenal launch of Ray-Ban Meta, major internet companies, smart hardware manufacturers, and even traditional eyewear enterprises—including Google, Samsung, Amazon, Meta, Huawei, ByteDance, Alibaba, Xiaomi, and others—have entered the market, planning to launch their own smart glasses products. Apple is reportedly developing four AR/XR smart glasses.

Looking ahead to the coming year, numerous major companies will launch new AI glasses and AR glasses. How are A-share companies positioning themselves in this new consumer electronics track?

According to incomplete statistics from Odaily, based on the 2025 interim reports and subsequent performance briefings, multiple companies such as Goertek , Lens Technology , and Rockchip have all made arrangements in the smart glasses field, covering hardware manufacturing, optical display, algorithms, chips, key components, and other segments.

According to Lens Technology's semi-annual report, in the first half of the year, the company made breakthroughs in core processes such as optimizing the yield of waveguide lenses and high-precision automated assembly, and successfully achieved mass production and delivery of AI glasses for leading domestic clients. The company stated during institutional research that the current production bottleneck for AI glasses still lies in the limited capacity of core modules and waveguide lenses. In addition, recent news indicates that Lens Technology will exclusively supply core components for Meta's new AI glasses, and related components are already in production.

Goertek mentioned in its interim report that its precision components business and smart hardware business segments, including AI smart glasses and smart wearables, are all progressing smoothly.

Rockchip revealed at its interim performance briefing that it already has AI glasses client projects using its products, and has further optimized AI anti-shake, codec, and other technologies for AI glasses and sports scenarios.

Zecheng Electronics stated that in the first half of the year, newly developed AI glasses clients achieved mass production and delivery, and AI glasses product projects have entered the mass production stage.

Zhuozhao Dispensing said that it has received tens of millions of mass production orders in both the field of visual inspection and Meta AI glasses, and mass production and delivery are progressing smoothly.

ArcSoft stated that it is vigorously expanding AI glasses algorithm research and application, and can provide most mainstream AI glasses visual AI algorithm products on the market, already assisting multiple AI glasses companies in launching their first products. According to the company's communication summary, in the first half of 2025, it has signed contracts with 5-6 AI glasses brands, among which Thunderbird AI glasses will debut in the first quarter of 2025, and more brands will be released in the second quarter of 2025 and beyond.

Lante Optics 's glass wafer products have already been introduced into multiple terminal AR glasses applications, but the industry has not yet reached large-scale mass production, so the current contribution to company performance is still small. At the 2025 interim performance briefing, the company's board secretary Zheng Binjie stated that waveguide display modules, as the core component of AR glasses, are the top priority for the next stage of large-scale mass production and experience upgrades for AR glasses.

Awinic revealed in recent research that its products are used in related AR/AI glasses, and that AR glasses combined with AI large models are bound to usher in a new round of rapid development. AR products equipped with Awinic "chips" will "gradually meet everyone."

Geke Microelectronics revealed that in the first half of the year, 5-megapixel CIS has already been mass-produced in AI glasses projects.

Industry catalysts continue, domestic policies keep strengthening

The consumer electronics industry is undergoing a paradigm shift from "mobile computing" to "spatial computing," and smart terminal devices represented by AI glasses are expected to open up a new paradigm of human-computer interaction. With the implementation of national purchase subsidies, a surge in AI glasses shipments, and breakthroughs in core technologies, the market penetration rate of smart glasses is gradually increasing.

IDC predicts that domestic shipments of AI glasses in 2025 are expected to exceed 2.75 million units, a year-on-year increase of 107%. Wellsenn XR is even more optimistic, projecting global AI smart glasses sales of 3.5 million units in 2025, an increase of 230% over 2024. By 2030, AI+AR technology is expected to mature, and smart glasses will enter a period of rapid development, with global AI smart glasses shipments expected to grow to 90 million units by 2030.

Dongguan Securities stated that with the support of domestic policies, AI terminals are expected to accelerate their rollout. On August 26, the State Council issued opinions on the in-depth implementation of the "Artificial Intelligence+" initiative, aiming for the application penetration rate of new-generation smart terminals and intelligent agents to exceed 70% by 2027, over 90% by 2030, and for China to fully enter a new stage of intelligent economy and intelligent society development by 2035.

Huatai Securities research report pointed out that, with the continuous improvement of AI model capabilities, the glasses product form has long-term potential as an always-on interaction entry point; it is also recommended to pay attention to the short-term catalysts brought to the industry chain by the recent release of new products by leading companies.

The institution recommends focusing on two main lines: First, the release of new Meta products may drive upward revisions of sales expectations for 2025-2026, bringing potential catalysts to its core supply chain. It is recommended to pay attention to Goertek, and related supply chain companies including Universal Scientific Industrial ; Second, the turning point for AR glasses products is approaching, so pay attention to optical display and other segments with both volume and price increase logic, including: 1) Waveguide and upstream: the institution recommends Crystal-Optech and Sunny Optical Technology, with upstream glass wafer and silicon carbide substrate related companies including Lante Optics, Tianyue Advanced , etc.; 2) Display: the institution recommends OmniVision Group , related companies include JBD (not listed), HC Semitek , etc.; 3) Lenses and lamination: related companies include Conant Optical, Mingyue Lens , etc.

(Odaily Song Ziqiao)