India's private bank, HDFC Bank, launched Unified Payment Interface (UPI) and CBDC new features at the 2024 Global FinTech Festival to enhance customers' digital banking services. These features were developed in collaboration with fintech companies such as Kreditpe, Tonetag, and Payu. The new products specifically include UPI Circle-Delegate Payment, personalized UPI experience, and user-level programmable CBDC.