MicroStrategy (MSTR) will officially join the Nasdaq 100 on 23 December 2024, becoming the first Bitcoin company to be included in the index. Analysts expect this to generate about $2.1 billion in passive ETF buying, boosting market liquidity. Although the company has yet to meet the SP 500‘s earnings criteria, MicroStrategy is expected to be included in the SP 500’s quarterly adjustments in June 2025 when the new accounting standards take effect. The company currently holds 439,000 bitcoins worth over $45 billion.