On January 24, PRNewswire reported that Thumzup (NASDAQ: TZUP), a US-based social media brand, announced that the company's board of directors has authorized 90 percent of the company's remaining cash to be held in the form of Bitcoin.
Thumzup previously announced the use of Bitcoin as part of its financial asset strategy on November 15, 2024, purchasing $1 million worth of BTC on January 6, 2025, and plans to continue accumulating Bitcoin.