Trump's media company launches Truth.Fi, a fintech with crypto ambitions

The Block2025/01/28 16:00

By: The Block

Quick Take U.S. President Donald Trump’s media company, called Trump Media & Technology Group, has launched Truth.Fi, a financial services venture. The new financial services and fintech brand will invest up to $250 million in traditional investment vehicles, SMAs, ETFs, bitcoin and “similar cryptocurrencies or crypto-related securities.”

Trump's media company launches Truth.Fi, a fintech with crypto ambitions image 0

U.S. President Donald Trump's ambitions in the world of crypto took another leap on Wednesday as the billionaire politician's media company launched Truth.Fi, a fintech brand that may invest in bitcoin and other cryptocurrencies and crypto-related securities.

Trump Media and Technology Group's "board of directors has approved a financial services and financial technology strategy," according to press release . "To diversify the Company’s cash and cash-equivalent reserves of over $700 million as of December 31, 2024, the board has approved the investment of up to $250 million."

The investment capital will be invested in traditional investment vehicles, separately managed accounts (SMAs), exhange-traded funds (ETFs), "bitcoin and similar cryptocurrencies or crypto-related securities," the company also said. Trump owns over 50% of Trump Media and Technology Group, which operates the social media platform. Truth Social.

The company filed a trademark application back in November .

Trump positioned himself as a pro-crypto candidate during last year's election. His team has also launched the crypto project World Liberty Financial.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Trump's media company launches Truth.Fi, a fintech with crypto ambitions

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