From Glassnode by Glassnode
As we enter 2025, the crypto markets continue to gain momentum, shaped by structural shifts in liquidity, investor positioning, and on-chain activity. Institutional adoption remains a dominant theme, with spot Bitcoin ETFs attracting record inflows, Ethereum’s Layer-2s driving network growth, and stablecoins cementing their role as crypto’s financial backbone.
In collaboration with Coinbase Institutional, our latest Guide to Crypto Markets provides a comprehensive, data-driven analysis of these trends. From capital flows and derivatives positioning to macro market structure, this report equips institutional investors with the insights needed to navigate the shifting landscape.
This quarter, we explore:
Bitcoin’s institutional adoption reached new heights in Q4 2024, with spot ETFs seeing record inflows and derivatives markets expanding significantly. However, on-chain data reveals a more nuanced picture - while demand surged, long-term holders also seized the opportunity to take profits near all-time highs, reshaping market structure in the process.
The launch of spot Bitcoin ETFs in early 2024 was a watershed moment for institutional access to crypto markets. By year-end, total BTC ETF balances exceeded $105B, with Q4 alone adding $16.6B in net inflows.
This surge in demand has helped solidify Bitcoin’s position as a macro-relevant asset, increasingly integrated into traditional investment portfolios. Yet, as ETF demand grew, on-chain data signaled shifts in supply dynamics that investors must watch closely.
As Bitcoin rallied to new highs in Q4, long-term holders began distributing coins into market strength. Active supply - BTC that moved within the last three months - rose nearly 70%, bringing over 1.8M BTC into active circulation.
This suggests that for many long-term investors, $100K was viewed as a strategic profit-taking level, leading to a redistribution of supply from seasoned holders to newer market participants. However, despite this increase in liquid supply, the overall uptrend remained intact, reflecting strong underlying demand.
Open interest in BTC derivatives increased by 60% in Q4 to nearly $100B.
Institutional participation extended beyond ETFs, with Bitcoin derivatives markets seeing a sharp expansion in Q4:
The combination of growing institutional inflows, shifting supply dynamics, and aggressive derivatives positioning makes Bitcoin’s market structure one of the most important factors to monitor in early 2025.
Ethereum’s network activity surged in Q4 2024, with Layer-2 solutions playing an increasingly dominant role in transaction execution. While Ethereum’s price remained largely rangebound, the underlying network dynamics are noteworthy - daily transactions and active addresses soared, driven by efficiency gains from Layer-2 adoption.
Daily active addresses in the Ethereum ecosystem increased nearly 150% in 2024, led by a pickup in L2s, with Base leading the way.
Ethereum’s rollup-centric roadmap continues to materialize, with Layer-2 networks absorbing a growing share of transaction activity. In Q4 alone:
The number of daily transactions in the Ethereum ecosystem increased 41% in Q4 as onchain activity continued to ramp up.
These trends increased in momentum with the March 2024 Dencun upgrade, which dramatically lowered Layer-2 transaction fees. The cost reductions made Layer-2s an even more attractive settlement layer, unlocking new use cases across DeFi, payments, and gaming.
Beyond transaction growth, Ethereum’s staking and DeFi ecosystems showed resilience:
The number of ETH locked in DeFi rose 6% in Q4 and 58% for the year.
With Layer-2s proving their ability to scale Ethereum while maintaining security guarantees, 2025 is poised to be a defining year for their adoption. The next phase of competition will likely revolve around:
While Bitcoin and Ethereum dominated market headlines in Q4 2024, stablecoins quietly cemented their role as the backbone of on-chain liquidity. Record supply growth and surging transaction volumes signal that stablecoins are fast becoming a core settlement layer for digital finance.
Stablecoin supply rose 18% in Q4, and the combined market value of the top stablecoins approached $200B by the end of 2024.
In Q4, total stablecoin supply grew by 18%, pushing the combined market value of the largest stablecoins toward $200B. This growth reflects:
Stablecoin volumes tripled to $30T in 2024, punctuated by a record $5T in volume in December.
Beyond supply expansion, stablecoins also saw a record-breaking surge in transaction activity:
This unprecedented velocity of stablecoin movement underscores their growing utility - not just as a store of value, but as a preferred medium for cross-border payments, remittances, and digital commerce.
With institutions exploring tokenized assets and on-chain finance, stablecoins are becoming an essential liquidity layer for institutional market participants. The key drivers for continued adoption in 2025 include:
Stablecoins have long been regarded as crypto’s “killer app,” but Q4 2024 provided clear evidence that they are evolving beyond just a fiat alternative. With regulatory developments, deeper institutional adoption, and broader on-chain integration, stablecoins are positioned to play a defining role in the next phase of digital asset markets.
Crypto markets are entering 2025 with strong institutional momentum. Spot Bitcoin ETFs have reshaped market structure, Layer-2s are scaling Ethereum, and stablecoins are solidifying their role as the foundation of on-chain liquidity.
Key takeaways from Q4:
Institutional investors require a comprehensive view of these structural shifts - beyond price action - to navigate this evolving landscape. Download the full report for in-depth analysis, data-driven insights, and a closer look at the trends shaping digital assets in Q1 2025.
Glassnode remains committed to providing the highest quality data and analysis to support institutional investors in the world of digital assets. Contact us for bespoke reports, data services, and more. For more reports on the current trends in the crypto markets, please visit our Insights blog .