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Investors are shifting from speculative meme coins to altcoins with real-world utility, focusing on DeFi and RWA tokenization.
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Berachain and MegaETH are gaining traction with innovative blockchain mechanisms like Proof-of-Liquidity and scalability improvements.
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Meme coins are losing market share, with a greater emphasis on long-term value, technical advancements, and community engagement in emerging protocols.
As investors pivot from meme coins to altcoins with real utility, the crypto landscape is evolving towards DeFi and RWA tokenization.
Investor Interest Shifts to RWA and DeFi
Web3 information platform Kaito AI and insights from crypto analysts suggest that investor mindshare is increasingly shifting toward Real-World Assets (RWAs), decentralized finance (DeFi), and advanced blockchain protocols.
According to Kaito AI, RWA mindshare has surged after reaching a 12-month low in January. This resurgence signals renewed interest in tokenizing real-world financial assets, which has attracted institutional players.
Similarly, DeFi has regained prominence, overtaking AI tokens in market interest. The resurgence of DeFi suggests a shift towards more sustainable financial mechanisms, in contrast to the speculative nature of meme coins.
Several blockchain projects have emerged as major beneficiaries of this sentiment shift. Berachain (BERA) and MegaETH (WETH) have gained traction. Kaito AI’s analysis highlights these as top mindshare gainers.
However, for Berachain, social dominance or consumer awareness is likely ascribed to its recent airdrop and the subsequent listing on Binance and Bitrue. In a statement shared with COINOTAG, Bitrue committed to supporting the developers on Berachain, a blockchain that introduces a unique Proof-of-Liquidity (PoL) consensus mechanism, believed to be superior to Proof-of-Stake (PoS).
“To celebrate this milestone, Bitrue is rolling out two special events for the exchange’s users. First, Power Piggy Listing: BERA will be available in Power Piggy, Bitrue’s flexible investment product, at 10% APR starting February 6th at 14:00 UTC. Secondly, Deposit Contest: Users who deposit BERA on Bitrue can win rewards based on their deposit amounts,” Bitrue told COINOTAG.
However, despite the excitement, Berachain’s token price has seen downward pressure due to post-airdrop selling, demonstrating that speculative dynamics are still at play.
Beyond Berachain, MegaETH, Initia, and Monad have captured the market’s attention. These projects focus on technical advancements in scalability, DeFi, and blockchain efficiency. DeFi expert Ignas said this renewed enthusiasm mirrors the early 2020/21 cycle. Then, projects with substantial technical innovation garnered significant hype.
“Technically innovative launches are getting hype again…It’s not just your Degen monkey brain blindly aping into meme coins or simping for a new Celeb Coin – your analytical & research skills can be put to action again,” Ignas wrote.
Investors are now diving deeper into protocol mechanisms, farming strategies, and long-term sustainability rather than unquestioningly speculating on short-lived trends.
Meme Coins Lose Ground as Investors Seek Fundamentals
Amid investors’ shifting focus, the meme coin market cap is declining, with attention shifting towards projects with technical value. Previously, the speculative fervor around meme coins would drive short-term rallies. Now, their lack of fundamental innovation has resulted in diminishing investor confidence.
Crypto executive Tarun Gupta acknowledges the cultural shift. He cites real growth and innovation in protocols like Fluid, Balancer V3, Uniswap, and Ondo Finance.
This maturation of the crypto market indicates that investors are beginning to prioritize real-world applications and financial sustainability over short-term speculative trading. It aligns with recent insights from Glassnode, suggesting that this shift is not accidental but rather a reflection of a more sophisticated investor base.
Retail holders today exhibit a greater understanding of blockchain technology and market changes than in previous market cycles. Rather than chasing meme coins for quick profits, investors are conducting in-depth research on emerging protocols. They also engage with projects through governance and community-building initiatives.
Moreover, industry observers like Ignas highlight that projects rewarding community engagement—such as MegaETH and Berachain—are gaining traction. On the other hand, meme coin traders are often excluded from such incentives.
“Is it just me? We have always learned a few lessons on how to reward the community: Both Bera and MegaETH rewarded value-adding community members. It pays to support projects at an early stage via testnet or simply yapping on X. Notice how Meme coin traders didn’t make it into the whitelist/airdrop for either? I also feel that those who burnt badly with altcoins are either already sold what’s left to stablecoins or consolidating in coins they truly believe in,” Ignas added.
Despite these positive developments, the shift toward technically novel altcoins does not guarantee sustained market stability. While many investors are moving toward high-tech projects, the crypto market remains volatile and sentiment-driven. The market could pivot back to meme coin speculation at any moment, particularly if broader macroeconomic conditions turn unfavorable.
Additionally, while DeFi and RWA tokenization are gaining traction, challenges remain regarding regulation, security, and scalability. Investors must conduct their research.
Conclusion
The crypto market is currently witnessing a significant transformation as investors increasingly shift their focus from speculative meme coins to altcoins with genuine utility. This change underscores a maturing landscape, where financial sustainability and technological innovation take precedence. Investors are encouraged to remain mindful of this evolving environment, conducting thorough research and diligently evaluating projects to navigate potential uncertainties ahead.
