The Trump Organization is taking steps to bring its brand into the digital realm. On February 24, 2025, DTTM Operations LLC, which manages all trademarks for the Trump Organization, filed an application with the United States Patent and Trademark Office (USPTO) to secure the name “TRUMP” for a range of virtual and digital products.
The trademark application, filed on the basis of “intent to use,” shows that the Trump Organization is planning commercial activities under the brand in the digital space. The proposed proposals include a TRUMP-branded virtual world where users can participate in a variety of immersive experiences.
Trump's new metaverse and NFT project is said to be called “Megaverse.”
According to the application, in this digital environment, users will be able to buy and wear TRUMP-branded virtual clothing, including shoes and hats. The application also outlines plans for a TRUMP-branded virtual restaurant offering a simulated dining experience.
Beyond fashion and food, the Trump Organization also plans to expand into education and professional development in the virtual world. The trademark application lists TRUMP-branded educational services in a number of sectors, including public service, business, civics, fundraising, real estate, construction and hospitality management.
Perhaps the most striking aspect of the application is the mention of a digital marketplace. The proposed platform would allow users to exchange digital goods and cryptocurrencies, with content limited to items “authorized by the 45th and 47th Presidents of the United States” and verified through non-fungible tokens (NFTs).
*This is not investment advice.
