Currently, only 4% of the global population owns Bitcoin, with the highest concentration in the United States, where an estimated 14% of individuals own BTC. According to a research report by BTC financial services company River, North America still has the highest adoption rate among individuals and institutions, while Africa currently has the lowest at just 1.6%. Overall, BTC adoption tends to be higher in developed regions than in developing ones. River estimates that BTC has only achieved 3% of its maximum potential for adoption - indicating that this digital currency is still in its early stages of global adoption.