Astar Network receives strategic investment from Animoca Brands to accelerate the development of the Web3 entertainment ecosystem

Astar Network announced a strategic partnership with Animoca Brands, a leading company in the blockchain gaming and digital property sector. Astar will provide Japanese and Korean government and enterprise channels and third-party IP resources, while Animoca Brands will make a strategic investment in Astar Network to jointly promote the construction of the Web3 entertainment ecosystem.
It is reported that Animoca Brands has invested in over 540 Web3 projects, and this investment reflects its optimism about the potential of integrating Asian entertainment IP with blockchain.
The first phase of the collaboration will launch two major projects: the Anime ID identity system based on the Moca Network, deployed on the Soneium chain, enabling a smooth transition from Web2 to Web3 users; and the Anime Art Fest digital art platform, which provides NFT development and fan economy operation services for IP copyright holders, initially introducing well-known Japanese animation IP.
The native token of the Astar ecosystem, ASTR, plays a key role in the collaboration, serving not only as a transaction medium but also supporting ecosystem projects through a developer incentive program.
Additionally, both parties will open up IP resources and plan to jointly launch the "Asian Entertainment IP Fund." With the implementation of Japan's "Web3 Promotion Law," the collaboration between Astar and Animoca Brands is expected to set a new industry paradigm. The two parties plan to complete the on-chain deployment of more than 10 major IPs by 2025 and upgrade the Soneium mainnet to enhance network performance.