- Strive CEO Matt Cole calls on Meta to buy Bitcoin.
- Bitcoin seen as a smart treasury strategy for big tech firms.
- Corporates embracing Bitcoin to hedge against inflation and diversify.
Matt Cole, the CEO of Strive Asset Management, has publicly called on Mark Zuckerberg’s Meta to consider adding Bitcoin to its balance sheet. Cole’s tweet made waves in the crypto and financial world, sparking renewed discussion about whether major tech companies should follow in the footsteps of firms like MicroStrategy and Tesla.
According to Cole, Bitcoin is more than just a speculative asset—it’s a strategic move for corporate treasuries, offering potential as a hedge against inflation and currency devaluation. By suggesting Meta adopt Bitcoin, Cole highlights how the crypto asset is gaining traction among forward-thinking business leaders.
Why Bitcoin Appeals to Corporations
Bitcoin has become increasingly appealing to corporations for several reasons. First, it offers a hedge against inflation, especially in economic environments where fiat currencies are weakening. Companies holding large amounts of cash are at risk of seeing their purchasing power erode. Bitcoin, with its limited supply, provides an alternative store of value.
Second, Bitcoin provides liquidity and global accessibility, making it a flexible asset for international corporations. And third, it enhances brand positioning—companies investing in Bitcoin are often viewed as innovative and forward-thinking by younger, tech-savvy investors.
For a company like Meta, which is already pushing the boundaries of digital innovation with its metaverse vision, holding Bitcoin could align naturally with its futuristic ambitions.
Corporate Crypto Adoption: A Growing Trend
Meta wouldn’t be the first tech giant to explore Bitcoin. Tesla famously purchased $1.5 billion worth in 2021, and MicroStrategy has built its brand around heavy Bitcoin holdings. As more firms look to diversify treasuries and embrace digital transformation, the idea of corporate crypto reserves is becoming less radical and more strategic.
Strive CEO Matt Cole’s call to action underscores a growing belief: Bitcoin isn’t just for retail investors—it’s becoming a serious consideration for boardrooms across the globe.
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