Paris Saint-Germain Allocates Bitcoin in Treasury Strategy

PSG has confirmed at the Bitcoin Conference 2025 the integration of Bitcoin into its treasury reserves, making it one of the first major sports organizations to adopt Bitcoin.

Introduction

PSG has allocated part of its fiat reserves to Bitcoin since 2024. This positions the club as a pioneer among major sports entities embracing Bitcoin. At the Bitcoin Conference 2025, PSG announced it continues to hold its Bitcoin position on its balance sheet.

PSG’s financial leadership likely guided this decision, aligning with a broader strategy of financial diversification. With over 80% of its 550 million fans under 34 years old, the club’s Bitcoin hold aligns with their digital interests.

“We took part of our fiat reserves and allocated it to Bitcoin, and we still hold it on our books.” — PSG Spokesperson, Paris Saint-Germain

The announcement spurred an immediate 5% increase in the PSG Fan Token, reflecting positive market sentiment. It affirms Bitcoin’s role in sports finance diversification , exemplifying institutional cryptocurrency adoption.

PSG’s decision enforces Bitcoin’s acceptance as a treasury reserve asset. This move is seen as potentially influential for other global sports teams considering similar paths. Historical precedents include corporations like MicroStrategy, which have allocated significant assets to Bitcoin.

As PSG continues this path, analysis suggests a stable upward trend in crypto adoption within sports finance. The club’s move is a marker for potential new financial, regulatory, and technological frameworks supporting sports organizations.