Upexi CEO and CSO break down their Solana treasury strategy

The Block2025/06/19 16:00

By: By Jordan Leech

Quick Take Upexi execs discuss their MicroStrategy-style crypto treasury model that’s focused solely on Solana, betting big on staking yield, token upside, and long-term adoption.

Upexi CEO and CSO break down their Solana treasury strategy image 0

Episode 29 of The Crypto Beat was recorded with The Block's Head of Growth Tim Copeland, Upexi CEO Allan Marshall, and CSO Brian Rudick.

Listen below, and subscribe to The Crypto Beat on YouTube , Apple , Spotify , Twitch or wherever you listen to podcasts. Please send feedback and revision requests to [email protected]

In this episode, Copeland, Marshall, and Rudick explain why Upexi is going all-in on Solana as the core of a digital asset treasury strategy. They discuss the upside potential of Solana, staking yields, and how disciplined leverage and capital markets dynamics could mirror or improve on MicroStrategy’s Bitcoin playbook.

OUTLINE
00:00 - Intro
00:55 - Why Upexi chose Solana over Bitcoin
02:45 - Staking Solana and revenue benefits
04:41 - Regulatory clarity and the bull case
07:23 - Wen Solana ETF
10:39 - Explaining the premium
15:12 - Risk management
19:18 - Locked SOL supply and market impact
21:39 - GameStop & SharpLink
23:53 - Concerns about treasury strategies
26:32 - Navigating downturns in crypto
31:45 - Looking ahead
33:24 - Conclusion

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Guest links:
Allan Marhsall -⁠ ⁠⁠⁠ https://x.com/marshall_a22015⁠
Brian Rudick - ⁠ https://x.com/thetinyant⁠
Upexi - https://www.upexi.com/⁠

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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Upexi CEO and CSO break down their Solana treasury strategy

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