- Bitget becomes regional partner at four MotoGP Grands Prix in 2025.
- Campaign features MotoGP legend Jorge Lorenzo and “Make It Count” theme.
- Activities include trackside activations, VIP experiences, digital integration.
Bitget, a leading cryptocurrency exchange , is now an official regional partner of MotoGP for select Grand Prix events in 2025. The collaboration will span across four major races: Italy (Mugello), Germany, Spain (Barcelona), and Indonesia. This unique partnership connects the dynamic world of crypto trading with the high-octane precision of MotoGP.
“Make It Count” Campaign with Jorge Lorenzo
Kicking off the partnership is Bitget’s “Make It Count” campaign, starring three-time MotoGP world champion Jorge Lorenzo. Known for his razor-sharp focus on the racetrack, Lorenzo embodies the mindset Bitget aims to inspire in traders—calculated decision-making, mental discipline, and strategic agility.
Bitget CEO Gracy Chen highlighted the synergy between racing and crypto, stating that “racing is a sport of milliseconds; crypto is a market of micro-decisions.” Both domains demand quick thinking and high performance under pressure.
Engaging Experiences and Digital Integration
Bitget will enhance fan experiences at these MotoGP events through immersive trackside activities, behind-the-scenes paddock access, exclusive VIP hospitality, and digital fan engagement. This marks a significant step in Bitget’s ongoing mission to integrate its brand into mainstream sports culture, following previous partnerships with Lionel Messi, Juventus, and La Liga.
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