MARA accumulates 50 thousand BTC and adopts HODL strategy with focus on energy

• MARA accumulates almost 50 thousand BTC in its treasury
• Miners adopt HODL strategy to reduce supply
• AI energy demand challenges mining economics

MARA, formerly known as Marathon Digital, has reached a significant milestone by expanding its Bitcoin holdings to 49.940 BTC, solidifying its position as the second-largest corporate holder of BTC in the market. Based on current prices, the company’s assets now exceed $5,4 billion, second only to Strategy, formerly MicroStrategy.

This strategy reflects a behavioral shift among miners, who are moving from a traditional stance of immediate selling to a policy of prolonged holding — the so-called “HODL.” This approach has contributed to a reduction in the balance of Bitcoin available on exchanges, which in turn could put pressure on supply as demand for instruments such as spot ETFs increases.

📣JUST IN: MARA now holds 50,000 $ BTC . Its next target is 75 EH/s by year-end.👀

BULLISH FOR # Bitcoin 💪💰🚀 pic.twitter.com/4jYf0EIfNA

— Organic Stacker (@OrganicStacker) July 4, 2025

According to the company's CEO, Fred Thiel, the focus is on verticalizing MARA's operating model. “We remain focused on transforming MARA into a vertically integrated energy and digital infrastructure company,” he said. The goal is to improve cost control and ensure greater efficiency, especially in a scenario of increasing competition for energy sources.

Thiel highlighted, in an update released in June, that the mining company produced 950 BTC in May, representing the largest volume since the halving that occurred in April 2024. This pace reinforces the company's operating capacity, even in the face of new regulatory and economic challenges.

In a recent interview, the executive commented on the pressure the artificial intelligence sector is putting on energy costs. “AI experts can pay a much higher price for energy… Bitcoin miners are being forced to,” he said, pointing out the need to adapt to maintain competitiveness in the sector.

With a balance sheet heavily exposed to Bitcoin, MARA’s upcoming financial results are likely to attract market attention. The second-quarter report is scheduled for August, with an expected loss per share of $-0,41, according to Nasdaq estimates. This result could influence investors’ perception of the sustainability of the mining company’s strategy amid changes in the industry.