Bitget Becomes the First Crypto Sponsor of Europe's UNTOLD Music Festival

Odaily Planet Daily – Bitget has announced that it will become the first crypto sponsor of the European music festival UNTOLD, participating in the festival’s 10th anniversary celebration “UNTOLD X” in Romania this August, as well as a special event in Dubai at the end of the year. This year’s events are expected to attract over 400,000 attendees. The partnership will focus on integrating Web3 and music culture, delivering a more immersive Web3 live experience for users worldwide.
As one of the world’s top three music festivals, UNTOLD enjoys an international reputation, bringing together leading artists each year, including Imagine Dragons, Lenny Kravitz, and more. The 10th anniversary edition will feature a star-studded lineup led by Post Malone, Armin van Buuren, Tiësto, and Martin Garrix.
This collaboration continues Bitget’s ongoing exploration of cross-industry partnerships. Following its involvement with LaLiga and MotoGP, Bitget is actively introducing Web3 elements into more mainstream cultural settings. By participating in global music festivals and similar events, Bitget aims to build broader connections between digital assets and popular culture.