Strategy Resumes Its Bitcoin Purchases: 4,225 BTC For $472 Million

When bitcoin falls, Michael Saylor buys. And when it rises, he buys again. No matter the moment, he presses the button. There seems to be no valid excuse not to accumulate. Not even a new ATH, nor short-term fluctuations. Since 2020, his strategy is simple: to repeatedly buy BTC. And as it approached $123,000, he proved it once again.

Accumulation, timing, and conviction: Strategy’s methodical comeback

While bitcoin flirted with $123,000 – $120,000 early in the morning, Strategy announced it had acquired an additional 4,225 BTC for $472.5 million, at an average price of $111,827. A discreet but strategic maneuver made between July 7 and 13. The result: the company now holds 601,550 BTC, worth more than $72 billion in crypto.

Michael Saylor left nothing to chance. This comeback comes after a brief pause of a few days, time to declare $14 billion in unrealized gains for the second quarter and to prepare a sale of MSTR shares worth $4.2 billion.

Meanwhile, others are keeping pace: Metaplanet in Japan shows 16,352 BTC; the American firm KULR announced it acquired an additional 90 BTC, for a total of 1,021 BTC. The signal is clear: the bitcoin rally attracts deep pockets.

Saylor, true to himself, likes to repeat what he already stated in a 2021 podcast , hosted by Lauren Chen. When she asks if he plans to sell some of his bitcoins in case of a market top, he responds without hesitation:

It is the asset technically superior to the dollar, the euro, a stock index, gold, silver, everything you can imagine buying. If you own the superior asset, it will go up forever, Laura.

From pioneer to beacon: when Strategy becomes the compass of the Bitcoin market

It is no longer a startup trying its luck. It is a machine running with confidence. Since August 11, 2020, the date of its very first purchase, Strategy has injected $42.87 billion into bitcoin, at an average BTC price of $71,268 per unit. At the time, many saw it as a risk.

Today, it is the largest BTC reserve held by any company in the world.

Meanwhile, the rules of the game have changed. Spot Bitcoin ETFs have made institutional investment in BTC smoother, more legitimate. Strategy’s massive purchases no longer shock. They reassure. They serve as a benchmark. Yet one point remains troubling: Wei-Ming Shao, vice president of Strategy, sold 62,500 MSTR shares for $25.7 million just before this latest acquisition.

But the impact is there. With a tweet, Saylor pushes the market. With a purchase, he strengthens an ATH. And with every cycle, he demonstrates that Strategy does not drift blindly.

A few figures that say it all:

• Strategy holds 601,550 BTC, worth more than $72 billion;
• The latest purchase concerns 4,225 BTC, at $111,827 each;
• Strategy’s YTD BTC performance is +88,062 BTC, or $10.9 billion;
• The historical average purchase price remains $71,268, far below the current level;
• Other companies like Metaplanet and KULR also strengthen their BTC exposure.

Michael Saylor doesn’t throw hundreds of millions away. He has a plan, and he has followed it since 2020. His goal? A world where one bitcoin will be worth 3 million dollars . He is convinced. And he bets, again and again, to get there.