BlockBeats News, July 28—According to official sources, publicly listed blockchain holding company Immutable Holdings Inc. (Cboe Canada: HOLD) today announced a series of strategic initiatives, including advancing its HBAR enterprise treasury management strategy and making adjustments to its executive team to support business development.
The company stated that starting in 2025, Immutable began formulating a digital asset treasury management strategy centered on Hedera network’s native cryptocurrency, HBAR. This plan is being implemented through its wholly owned subsidiary, Immutable Asset Management LLC (IAM). As of the date of this press release, IAM currently holds over 48 million HBAR. Going forward, the company will continue to manage this position based on capital priorities and market conditions, and may increase its holdings of HBAR or other digital assets.
The company believes that HBAR is a high-quality digital asset with long-term potential, citing the enterprise-grade performance of the Hedera network, low transaction costs, carbon-negative operations, and the growing adoption in enterprise and public sector applications as its key advantages.