Japanese and UK Companies Execute Major Bitcoin Treasury Purchases
According to Cointelegraph, two publicly listed companies completed substantial Bitcoin acquisitions on Tuesday worth nearly $100 million combined. Japan's Metaplanet purchased 518 Bitcoin for approximately $61.4 million at an average price of $118,519 per coin. The United Kingdom's The Smarter Web Company acquired 295 Bitcoin for $35.2 million at an average of $119,412 per coin.
Metaplanet's latest purchase increases its total holdings to 18,113 BTC valued at approximately $2.15 billion at current prices. The Tokyo-listed company acquired its entire Bitcoin portfolio at an average cost of $101,911 per Bitcoin. CEO Simon Gerovich now leads the company to sixth place globally among public Bitcoin holders, trailing Strategy, MARA, XXI, Bitcoin Standard Treasury Company, and Riot according to BitcoinTreasuries.NET data.
The Smarter Web Company funded its purchase partially through a $10.2 million equity raise completed Monday. The London-listed web design and Bitcoin treasury firm now holds 2,395 BTC worth approximately $284.8 million, generating unrealized gains of about $20 million. The company jumped from 36th to 23rd place in global public company rankings after acquiring more than 1,500 BTC in July alone.
Why These Acquisitions Matter for Bitcoin Treasury Strategy
These purchases represent the latest expansion in corporate Bitcoin adoption during 2025's institutional investment surge. PYMNTS reports that clearer accounting rules and regulatory frameworks under the Trump administration are giving CFOs increased confidence in managing Bitcoin's financial reporting and compliance risks.
Metaplanet's acquisition follows its announcement earlier this month of plans to raise up to 555 billion Japanese yen through perpetual preferred shares to support its Bitcoin strategy. The company's aggressive accumulation mirrors the approach popularized by Strategy, which we reported has raised substantial funds through its ATM Program to purchase more Bitcoin while maintaining over 499,096 BTC valued at $41.2 billion.
The Smarter Web Company's financing approach combines traditional equity raises with Bitcoin-denominated bonds, demonstrating diverse funding mechanisms companies use to build cryptocurrency reserves. Corporate treasurers increasingly view Bitcoin as a hedge against inflation and portfolio diversification tool rather than speculative investment.
Industry Implications for Corporate Bitcoin Holdings
The combined $96.6 million in new Bitcoin purchases contributes to a growing trend that has corporate crypto treasuries crossing the $100 billion mark. Cointelegraph data shows Bitcoin treasury companies hold 791,662 BTC representing almost 4% of circulating supply as institutional adoption accelerates.
However, analysts warn about potential systemic risks from concentrated corporate holdings. Standard Chartered's Geoff Kendrick notes that many recent entrants trade at net asset value multiples greater than one, meaning market capitalizations exceed their Bitcoin holdings' value. Sharp price corrections could trigger cascading liquidations among newer Bitcoin treasury companies that lack Strategy's battle-tested experience surviving the 2022 crypto crash.
The timing of these acquisitions coincides with broader institutional acceptance of Bitcoin as a legitimate asset class. Bitcoin ETF inflows exceeded $50 billion in 2025 alone, while major financial institutions including BlackRock and Fidelity expand cryptocurrency product offerings. Corporate adoption extends beyond traditional tech companies, with firms across industries from web design to mining integrating Bitcoin into treasury strategies.
Both Metaplanet and The Smarter Web Company represent the international expansion of corporate Bitcoin adoption beyond US markets. Their success may influence other firms in Asia and Europe to consider similar treasury strategies, potentially accelerating global institutional Bitcoin demand while reshaping how companies approach cash management and value preservation.
