On AUG 28 2025, NEAR rose by 3.97% within 24 hours to reach $2.527. Despite this short-term rebound, the token has seen a 666.67% drop over the last 7 days and a 59.17% decline over the past month. Year-over-year, the 4870.75% fall underscores the token's long-term struggles. The recent price rise comes amid reports of key infrastructure developments.
A key factor in the 24-hour price increase is the rollout of new smart contract tools aimed at improving developer efficiency. The NEAR Foundation has been promoting its updated development toolkit, which includes enhanced support for cross-chain integrations and improved gas fee management. These upgrades, expected to be fully deployed by mid-September, are designed to lower barriers for third-party developers, potentially increasing the network’s utility and adoption.
In parallel, the project has announced a partnership with a major enterprise software firm to integrate NEAR-based identity verification into their authentication platforms. While the partnership does not involve direct token purchases or price targets, it is seen as a strategic move to position NEAR as a scalable option for enterprise use cases beyond traditional blockchain applications.
The 24-hour gain comes on the heels of increased on-chain activity, particularly in decentralized application (dApp) usage. Data from on-chain analytics shows a 15% increase in daily active users in the last week, driven by a mix of new gaming and social media dApps launching on the NEAR ecosystem. Analysts project that this trend could stabilize the token’s near-term trajectory, though long-term recovery remains uncertain due to broader market conditions.