Figma Diversifies Treasury With Bitcoin Holdings

Figma’s CEO Dylan Field announced that the company has incorporated Bitcoin into its balance sheet as part of a diversified financial strategy, disclosed during its 2025 earnings report.

This cautious integration of Bitcoin signals Figma’s strategic treasury shift, impacting SaaS financial strategies while sparking mixed investor reactions amid digital asset portfolio considerations.

Figma’s CEO Dylan Field announced a new treasury strategy including Bitcoin holdings, emphasizing a diversified financial approach. This move contrasts with aggressive strategies of firms like MicroStrategy.

CEO Dylan Field and CFO Praveer Melwani unveiled an allocation of $91 million to Bitcoin via an ETF, ensuring regulatory compliance. Figma views this as a long-term hedge rather than speculative activity.

The decision has influenced perceptions across the market, although Figma’s stock experienced a nearly 20% decline post-earnings. The drop comes amid investor caution over non-traditional financial allocations.

Figma’s stock decline highlights skepticism in the market regarding such strategies for growth-focused SaaS companies. Despite this, the company reported a 41% YoY growth in earnings, showcasing its operational success.

Figma’s cautious Bitcoin inclusion sets it apart from Bitcoin maximalists like MicroStrategy , potentially influencing similar SaaS companies. This move may prompt broader corporate consideration of crypto assets within treasury strategies.

Historical trends and expert analysis suggest that cautious crypto strategies could serve as a model for other tech firms. This is especially relevant as regulatory-compliant methods, such as ETFs, become popular among institutions.

“We’re not trying to be Michael Saylor here… This is not, like, a Bitcoin holding company. It’s a design company, but I think there’s a place for it in the balance sheet and as part of a diversified treasury strategy.” — Dylan Field, CEO, Figma