Upexi now oversees a $447 million Solana position, a hoard of over 2 million tokens whose staking yield and strategic acquisition have directly driven a 129% gain in the amount of SOL value attributable to each share since the strategy’s inception.
According to a press release dated September 11, the Nasdaq-listed consumer goods company reported its Solana treasury holds 2,018,419 SOL, valued at approximately $447 million based on a SOL price of $221.59.
Upexi’s update detailed an unrealized gain of $142 million, attributing the growth to a combination of price appreciation, a strategic accumulation of locked SOL at a discount, and staking rewards generating an estimated $105,000 in daily yield.
Chief Strategy Officer Brian Rudick emphasized the efficacy of the firm’s “multiple value accrual mechanisms,” pointing to a 129% rise in its new “adjusted SOL per share” metric even when stripping out the impact of SOL’s market price action.
Upexi frames its aggressive Solana accumulation not as a pivot away from its core business, but as a diversification of its corporate treasury and cash management strategy. The company continues to operate its primary business of developing, manufacturing, and distributing consumer products.
A critical component of the company’s Solana treasury strategy involves locking up tokens to secure a strategic advantage. According to the release, approximately 53% of Upexi’s entire portfolio consists of locked SOL.
These tokens were purchased at a reported mid-teens percentage discount to the spot price, providing an immediate, built-in gain for shareholders and demonstrating a long-term conviction in the asset that goes beyond short-term trading.
To navigate this complex new asset class, Upexi is bolstering its expertise with high-profile guidance. The company announced the formation of an Advisory Committee composed of prominent figures from both digital assets and traditional finance. Its first appointed advisor is Arthur Hayes , the co-founder of crypto trading giant BitMEX.
Upexi is far from alone in this corporate Solana accumulation race. They are part of a growing cohort of public companies, including DeFi Development Corp and Exodus Movement, now holding a combined 4.45 million SOL worth nearly $1 billion, according to CoinGecko data. The competition is intensifying rapidly.
Notably, Forward Industries recently closed a staggering $1.65 billion private placement , led by institutional heavyweights like Galaxy Digital and Jump Crypto, with the explicit intention of funding a massive purchase of SOL. This move underscores a burgeoning trend of traditional finance capital flowing into corporate crypto treasury strategies, with Solana as a primary beneficiary.
Amidst this fervent institutional interest, Solana’s market performance has remained robust. According to crypto.news data, SOL has held its ground, gaining 2.14% over a recent 24-hour period during broader market uncertainty. Trading around $227 at the time of the report, the asset was up 11.2% over the preceding week, showcasing strong momentum that directly benefits treasury strategies like Upexi’s.