Boyaa Interactive Purchases 245 BTC for $28 Million

Boyaa Interactive, a Hong Kong-listed gaming firm, acquired 245 BTC for $28.16 million in early September 2025, solidifying its position as a major corporate crypto holder in Asia.

The acquisition highlights institutional crypto adoption in Hong Kong, reinforcing confidence in Bitcoin as a treasury asset amid supportive regulatory frameworks and strategic corporate maneuvers.

Boyaa Interactive Purchases 245 BTC

A Strategic Bitcoin Acquisition

Hong Kong-based Boyaa Interactive confirmed acquiring 245 BTC worth $28.16 million recently. This purchase is part of a strategic effort to consolidate a substantial Bitcoin treasury, reflecting Boyaa’s commitment towards expanding its digital asset holdings.

The publicly listed gaming company aims to strengthen its position among major corporate Bitcoin holders. Boyaa’s board and C-level executives have been overseeing this treasury strategy, aiming to leverage the asset’s potential benefits.

“The company can purchase up to $100 million in cryptocurrency within 12 months, including up to $45 million each in Bitcoin and Ethereum, and up to $10 million in USDT and stablecoins.” — Boyaa Interactive Board, HKEX Filing, Dec 22, 2023

Leveraging Internal Resources for Acquisition

The acquisition relied on internal financial resources, highlighting Boyaa’s confidence in cryptocurrency as a treasury asset. This move significantly impacts corporate Bitcoin adoption trends, positioning Boyaa in the top 25 global public firms holding Bitcoin. The strategic move aligns Boyaa with companies known for large BTC allocations.

Shareholder value has surged in correlation with this strategy. Boyaa’s stock has increased nearly 13-fold since 2023, demonstrating a widely recognized connection between this crypto approach and the company’s market performance.

Regulatory Support and Industry Implications

Regulatory frameworks in Hong Kong, such as Exchange Traded Product (ETP) approvals, continue to support such treasury actions. These frameworks provide Boyaa with the necessary confidence in maximizing market opportunities with digital currencies.

The strategic purchase aligns Boyaa with companies like MicroStrategy, known for large BTC allocations. This mirrors a broader shift with over 160 firms using Bitcoin for treasury, underlining corporate adoption and the maturing institutional landscape.