Walmart’s OnePay to Launch Bitcoin, Ethereum Services

Walmart’s OnePay plans to introduce Bitcoin and Ethereum trading and custody via its mobile app by late 2025, partnering with Zerohash to facilitate these services.

This initiative positions OnePay to capture a unique retail and fintech market segment, potentially influencing BTC and ETH adoption and sparking modest price movements.

Main Content

The fintech subsidiary of Walmart, known as OnePay, plans to launch Bitcoin and Ethereum trading and custody services by late 2025. This development involves collaboration with crypto infrastructure provider Zerohash to offer these features.

The involved entities include Walmart as the primary owner, OnePay established in 2021, and supported by Ribbit Capital. The fintech company aims to create a “superapp” integrating payments, banking, and digital assets.

Expanding Cryptocurrency Access

The introduction of these services is positioned to expand cryptocurrency access in the retail sector, potentially influencing how customers utilize digital currencies. Walmart’s massive retail presence provides a significant opportunity for mass adoption of cryptocurrency through established channels. While institutional involvement, led by Zerohash’s $100M+ funding, supports the backend and compliance, the true market impact on BTC and ETH will be observed post-launch. Regulatory trends currently appear favorable.

Market Implications

Although immediate market shifts for BTC and ETH were noted post-announcement, significant TVL changes await service activation. Comparable historical precedents show that mainstream fintech adoption often catalyzes incremental crypto price movement.

Future implications for financial sectors could include wider adoption and retail engagement in the cryptocurrency space. These advancements are supported by historical trends and existing market dynamics, suggesting favorable outcomes for industry growth.