Over the years, Bitcoin’s price movements during the Thanksgiving period have served as a key indicator of its unpredictability and strength. Examining data from the past decade, the cryptocurrency has shown an equal chance of rising or falling by Christmas, with six years of gains and six years of declines since 2012. Despite this balanced outcome, the average return for Bitcoin during holiday seasons stands at a moderate 6%, highlighting its ability to rebound even during challenging times.
For example, in 2022, Bitcoin experienced only a slight 3.62% dip during the holidays, even after the FTX collapse earlier that November. In contrast, the 2020 Thanksgiving period saw Bitcoin soar by 50%, driven by pandemic-related stimulus measures and increased interest from individual investors.
Looking at the bigger picture, Bitcoin’s journey has been marked by dramatic growth. From a value of just $2.49 in 2011, it climbed to $91,600 by Thanksgiving 2025. Notable moments include its surge to around $1,300 in 2013 during the Silk Road investigation and the MtGox exchange failure, the 2017 rally reaching $8,771, and the 2021 peak of $58,927 fueled by institutional investment. However, the path has been volatile, with sharp downturns such as the drop to $16,353 in 2022, followed by a partial recovery to $37,035 in 2023. By 2025, Bitcoin’s price of $91,600, though below its 2024 high of $95,531, continues to reflect evolving market sentiment and investor confidence.
The current market landscape adds further complexity to Bitcoin’s holiday outlook. In late 2025, Bitcoin managed a slight increase, while the broader cryptocurrency market sent mixed signals. Dogecoin, for instance, fell to $0.14 following a significant $700 million withdrawal by a major holder, which coincided with Bitcoin dipping below $90,000. Meanwhile, institutional participation in the crypto sector continued to expand, highlighted by Grayscale’s introduction of the first Dogecoin spot ETF and regulatory approvals for Solana-based investment products. On the stock market, technology giants like NVIDIA and Alphabet spurred a post-Thanksgiving rally, although the S&P 500 and Nasdaq remained just under 2.7% from their all-time highs.
Looking forward, forecasts for Bitcoin remain highly speculative. Arthur Hayes, founder of BitMEX, has suggested that Bitcoin could potentially reach $200,000 under favorable circumstances, though no specific timeline has been provided. Many analysts recommend dollar-cost averaging as a sensible approach for individual investors, especially given ongoing market uncertainty. The future direction of Bitcoin will likely be influenced by a combination of broader economic trends—such as investments in AI infrastructure and decisions by the Federal Reserve—and developments unique to the cryptocurrency sector.