BlockBeats reports that on August 2, crypto venture capital firm ParaFi Capital stated that the prediction market platform Polymarket has recently experienced explosive growth. As the 2024 U.S. election approaches, Polymarket's trading volume so far this year has reached $688 million, and its weekly active users have increased about 14 times, from approximately 1,400 people to over 20,000.
Polymarket's web traffic has also grown exponentially. In the past 12 months, daily page views have increased tenfold with a total of more than 32 million page views. In the second half of July alone, daily page views peaked at 1.3 million and daily visitors reached a peak of 185 thousand.
Of nearly 70 thousand addresses using Polymarket only about forty-two percent made their first trade in an election-related market. The remaining fifty-eight percent (approximately forty-thousand users) initially traded in non-election markets including culture business science and macro markets.