Apple CEO Tim Cook recently stated at the DealBook Summit that he has held Bitcoin for the past three years, sparking interest in the intersection of cryptocurrency and one of the world's most valuable tech companies. While this admission indicates personal endorsement from one of the world's most influential tech leaders, it does not mean that Apple will immediately or eventually turn to the cryptocurrency market.
Tim Cook pointed out that holding Bitcoin as part of a diversified investment portfolio is "reasonable," but this is a personal financial decision, not a corporate strategy. (ceotodaymagazine)