Institutional interest in Bitcoin continues to rise, fueled by developments such as the approval of spot Bitcoin ETFs in the U.S. and the return of pro-crypto policies under Donald Trump's leadership.
These milestones have encouraged more institutions to consider Bitcoin as a strategic asset.
The latest buzz surrounds tech giant Amazon, where some shareholders are advocating for the company to diversify its reserves by investing in Bitcoin. Inspired by MicroStrategy’s approach, a proposal shared by the National Center for Public Policy Research (NCPPR) highlights Bitcoin’s potential to combat inflation and enhance shareholder returns.
The proposal argues that despite Bitcoin’s volatility, its long-term performance surpasses traditional assets like bonds. Shareholders suggest that allocating even a small percentage—around 5%—of Amazon’s reserves to Bitcoin could align with its goal of maximizing shareholder value while managing risk.
Adding to the discussion, former Binance CEO CZ has sparked curiosity on social media, pondering whether Amazon might go further by integrating Bitcoin payments into its ecosystem.