MicroStrategy (MSTR) stock is up 546% this year, giving it a market cap of $99.4 billion. Its 439,000 BTC holdings are the main reason. If the price of Bitcoin reaches $138,000, MicroStrategy's market capitalisation will surpass that of Starbucks and Nike. For every $1,000 fluctuation in the price of Bitcoin, MSTR's market capitalisation changes by about $440 million. MicroStrategy has a net asset value of about $40 billion and a fully diluted market capitalisation of $114 billion. Its debt is $7 billion, while BTC holdings are worth about $47 billion. CryptoQuant CEO Ki-Young Ju said that MicroStrategy will not go bankrupt unless there is a natural disaster.