The 2025 Super Bowl is shaping up as more than just a sporting event – it’s set to be an absolute betting extravaganza as well – with a total betting volume of $1.13 billion on the decentralized crypto prediction platform Polymarket.
The Detroit Lions are out front with a 25% chance to win, buoyed by $11 million in bets. The Kansas City Chiefs are in second at 22%, ($9.7 million), and are followed by the Baltimore Ravens (16%), Philadelphia Eagles (15%), and Buffalo Bills (14%).
Source: Polymarket Polymarket’s decentralized model has generated attention this season as well, allowing users to trade predictions on everything from sports to politics. Its growth mirrors a wider trend of sports betting merging with blockchain technology to provide transparency and security for users.
The relationship between the crypto world and the Super Bowl is evolving. Super Bowl LVI in 2022 was the pinnacle of crypto advertising, with major players in the space like FTX, eToro, Crypto.Com, and Coinbase advertising their respective brands. But that excitement soured quickly after the collapse of FTX and other scandals in the industry, resulting in lawsuits and skepticism.
By Super Bowl LVII in 2023, crypto ads were noticeably absent in the midst of a market downturn. Then they turned to mainstream brands — a trend that held up through 2024. In that year’s ad slots, names like BMW, Budweiser, and Oreo warmed things up, while humor and entertainment emerged as dominant themes over tech-focused ones.
