Elon Musk’s Father Backs Memecoin, Aims to Raise $200M: Fortune

The memecoin market has attracted yet another high-profile name—Errol Musk, father of billionaire entrepreneur Elon Musk. Following in the footsteps of Donald and Melania Trump, who recently launched their own tokens, Errol Musk has publicly endorsed a Solana-based memecoin called ‘ Musk It’ (MUSKIT) . With hopes of raising up to $200 million, this project has sparked curiosity and speculation. But does MUSKIT have long-term potential, or is it just another fleeting hype-driven token? This article delves into the details, market reaction, and future prospects of Errol Musk’s latest venture.

Why Is Errol Musk Entering the Memecoin Market?

In a surprising turn, Errol Musk, father of billionaire entrepreneur Elon Musk, has entered the volatile world of memecoins. Following in the footsteps of former President Donald Trump and First Lady Melania Trump, who recently launched their official tokens, Errol Musk has publicly endorsed the ‘Musk It’ (MUSKIT) token.

In an interview with Fortune , Musk and his business partner, Nathan Browne, revealed their hopes to raise between $150 million and $200 million through this project. However, unlike Trump’s memecoin, ‘Musk It’ wasn’t originally created by Errol Musk. Instead, it was launched by a Middle Eastern-based crypto firm in December 2024. Musk and Browne later aligned with the project, adding their endorsement.

What Is ‘Musk It’ and How Does It Work?

MUSKIT is a Solana-based token launched via Pump.fun. Despite Errol Musk’s public backing, crucial details regarding the token’s economics remain sparse. The only publicly known figures are its 1 billion total and circulating supply. Browne has stated that the project is not intended to be a ‘pump and dump’ scheme, but the lack of transparency in tokenomics raises concerns.

Adding to the intrigue, the ‘Musk It’ website prominently features Elon Musk’s ventures, including a futuristic Mars base, a SpaceX rocket, and a Tesla Cybertruck. However, Errol Musk has clarified that Elon Musk is not involved with the project, even though he claims to have discussed it with his son.

How Has the Market Reacted to MUSKIT?

Since its launch on December 9, MUSKIT’s price initially struggled, declining in value. However, following Errol Musk’s endorsement, the token’s price surged from $0.01 to $0.07 before pulling back to $0.035. Currently, MUSKIT has a market capitalization of $35 million, per CoinGecko data .

Despite this volatility, traders remain cautious. Memecoins are notorious for rapid price swings, and many such tokens lose traction after an initial hype cycle. The long-term sustainability of MUSKIT remains uncertain, especially given Errol Musk’s limited influence compared to his son.

How Do Other High-Profile Memecoins Compare?

Errol Musk’s venture comes amid a growing trend of influential figures endorsing memecoins. Former President Trump’s official Solana-based token, TRUMP, experienced an initial boom, reaching a $75 billion valuation before sharply declining. The launch of Melania Trump’s own token, MELANIA, further impacted TRUMP’s price, triggering a 50% drop.

As of now:

• TRUMP is trading at $25.77 with a $5.1 billion market cap.
• MELANIA has dropped to $2.06, with a $308 million market cap.
• DOGE, Elon Musk’s favored memecoin, trades at $0.33 with a $48.4 billion market cap.

Compared to these projects, MUSKIT remains a relatively small player. Its success hinges on whether it can build sustained community interest and real utility beyond speculation.

Will ‘Musk It’ Become a Long-Term Success or Just Another Hype Token?

The biggest challenge facing MUSKIT is its long-term viability. While Errol Musk’s endorsement briefly boosted its value, the project lacks clear utility and roadmap transparency. Additionally, memecoins tied to individuals rather than actual use cases often struggle to maintain momentum.

Furthermore, regulatory scrutiny around celebrity-backed crypto projects is increasing. Authorities have cracked down on misleading promotions in the past, and projects like MUSKIT could face similar challenges.

Should Investors Buy MUSKIT?

While MUSKIT has captured attention due to Errol Musk’s involvement, investors should proceed with caution. The lack of transparency in tokenomics, the high volatility, and the speculative nature of memecoins make it a risky investment.

For traders looking for short-term gains, MUSKIT could offer opportunities during hype cycles. However, for long-term investors, the token’s uncertain future and lack of substantial backing beyond branding could make it a high-risk bet.