France’s Blockchain Group and GameStop Add Bitcoin to Corporate Cash Flow

• Blockchain Group Buys 580 BTC for €47,3 Million
• US GameStop Adds Bitcoin as Corporate Reserve
• Companies seek financial diversification with cryptocurrencies

Two companies have announced the purchase of Bitcoin (BTC) as part of their financial strategies, reinforcing the trend of institutional adoption of the cryptocurrency.

In France, Blockchain Group, a company listed on Euronext Growth Paris under the ticker ALTBG, acquired 580 BTC for approximately €47,3 million. The company now holds 620 Bitcoins and bills itself as Europe’s first “Bitcoin Treasury Company.” In addition to managing Bitcoin, the company operates in data intelligence, artificial intelligence, and the development of decentralized technologies. Blockchain Group’s focus is to maintain a long-term position in BTC, with no intention of selling, highlighting the cryptocurrency’s scarcity and security.

JUST IN: 🇫🇷 The Blockchain Group in France just bought 580 Bitcoin worth €47.3m

The Blockchain Group is Europe's First Bitcoin Treasury Company!

—Bitcoin Archive (@BTC_Archive) March 26, 2025

GameStop to buy Bitcoin

In the United States, GameStop, known for its popularity among retail investors, has also confirmed its entry into the cryptocurrency market. The retailer’s board approved an update to its investment policy to allow for the allocation of Bitcoin to its treasury. The company has not set a maximum limit on its BTC purchases, but has indicated that it may sell the acquired assets as needed.

Experts note that this decision by GameStop may indicate greater financial diversification in the corporate sector.

According to Saul Rejwan, Managing Partner at Masterkey, “Bitcoin’s role as a corporate reserve asset is no longer marginal; it is becoming a legitimate play for companies that want to align themselves with a digitally native, inflation-resistant financial future.”

He added that GameStop's strategy joins a growing number of companies that are adopting cryptocurrencies as part of their cash reserves.

The adoption of Bitcoin as a strategic reserve reflects a search for protection against long-term monetary changes. Companies from different sectors are increasingly exploring cryptocurrencies to diversify their assets and position themselves in the digital financial market.

At the time of publication, the price of Bitcoin was quoted at US$87.558,55, up 0,3% in the last 24 hours.