K33 begins Bitcoin buying with 10 BTC purchase for treasury strategy

Norwegian digital asset brokerage K33 has acquired 10 Bitcoin for approximately SEK 10 million.

This purchase marks the first transaction under its newly launched Bitcoin Treasury strategy . The Oslo-based company, listed on the Nasdaq First North Growth Market, plans to scale its Bitcoin ( BTC ) holdings over time, aiming for a minimum of 1,000 BTC.

The purchase follows K33’s announcement on May 28 that it raised SEK 60 million (around $5.6 million) from insiders and aligned investors, including Klein Group and Modiola AS, to fund its Bitcoin treasury. 

The capital raise involved the issuance of 150.56 million new shares and 301.12 million free warrants, with the latter potentially unlocking an additional SEK 75 million if fully exercised before March 2026.

CEO Torbjørn Bull Jenssen said the strategy reflects K33’s belief in Bitcoin’s long-term role in the global financial system. “Our ambition is to build a balance of at least 1,000 BTC over time and then scale from there,” he said.

Bitcoin as a strategy

K33’s move aligns with a growing trend among public companies using Bitcoin as a strategic asset. 

Interest from corporations in digital assets is increasing , with more and more public companies allocating Bitcoin to their balance sheets, according to a recent report from Binance. 

K33 offers crypto trading, custody, and research services to institutional clients across EMEA. 

By directly holding BTC, the firm aims to deepen synergies between its treasury assets and brokerage business, further anchoring its position in the digital asset market.