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Ram cancels plans for an electric pickup truck

Ram cancels plans for an electric pickup truck

Bitget-RWA2025/09/13 06:21
By: Bitget-RWA

The Ram 1500 REV, an all-electric pickup, is no longer in production. Instead, the focus shifts to the extended-range Ram 1500 REV, which was previously known as the Ramcharger.

On Friday, Stellantis—the company behind Ram—announced it would stop developing a fully battery-powered full-size pickup truck. The decision was attributed to weak market demand for such vehicles, according to a statement shared with TechCrunch and published on its website.

“With the North American market seeing a slowdown in demand for full-size electric pickups, Stellantis is revising its product plans and ending work on a full-size BEV truck,” the statement said. “In line with this change, Ram is rebranding its REEV-powered truck as the Ram 1500 REV, which used to be called the Ramcharger. This model is poised to become a new standard in the half-ton category, excelling in driving range, towing, and payload.”

If the new naming scheme is unclear, that's understandable. The important takeaway: Stellantis has dropped its plan for a purely electric pickup, and will instead produce an extended-range model that can travel about 690 miles by pairing a battery with a gasoline generator—a concept that's innovative but not entirely new.

Originally, the all-electric Ram 1500 was part of Stellantis’ strategy to introduce more than 25 brand-new electric vehicles in the U.S. before 2030. However, the project’s future had been uncertain for some time.

After generating buzz with a debut at CES 2023 and subsequent public showings, Stellantis began to reconsider its electric truck strategy. The company initially planned to start production in 2024, but that timeline was soon pushed to 2025.

Later in 2024, Stellantis postponed the development of its tech-heavy, spacious pickup, which was supposed to include third-row jump seats and two large, groundbreaking battery options. At that time, the launch was rescheduled for 2026.

A representative from Stellantis confirmed that production for the extended-range Ram 1500 is still set to begin in 2026.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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