On September 18, 2025, Joseph Lubin, CEO of ConsenSys, officially stated that MetaMask’s long-awaited native token,
The token is set to be closely linked with ConsenSys’
Dan Finlay, MetaMask’s co-founder, emphasized that any official news or airdrop notifications will appear directly within the wallet to help protect users from scams *HODL FM* [ 5 ]. He advised users not to trust outside advertisements, as fraudulent schemes tend to rise alongside token launch rumors. Finlay also mentioned that the present U.S. regulatory climate provides a more secure environment for launching new tokens *The Crypto Basic* [ 6 ].
The introduction of MASK is expected to align with MetaMask’s recent move into stablecoins, such as the MetaMask USD (mUSD) token, which is supported by U.S. dollars or short-term Treasury instruments. mUSD is now available on both Ethereum and Linea, potentially acting as a key asset for liquidity and transactions across the MetaMask ecosystem *The Block* [ 7 ]. Industry experts believe that combining MASK and mUSD could offer a strong platform for DeFi tools like staking, governance, and user incentive programs *Finance Feeds* [ 8 ].
Expectations for the MASK launch include increased market volatility in the short term, more speculative investments in Layer-2 solutions like Linea, and a surge in online discussions about airdrops *CoinLaw* [ 9 ]. Over the long haul, the real value of MASK will rely on its practical uses, supply structure, and adoption by the wider community. If well executed, MASK could help establish MetaMask as a vital player in the next era of DeFi and Web3, reinforcing Ethereum’s leadership in the sector *The Block* [ 10 ].
---