According to ChainCatcher, citing The Block, the "official corporate arm" of the Dogecoin Foundation, House of Doge, will enter the capital markets through a reverse merger with esports company Brag House Holdings.
After the merger, approximately 594 million shares of common stock and about 69.25 million shares of convertible securities will be issued. House of Doge will become the controlling shareholder, with Marco Margiotta serving as CEO. The merged entity will provide Dogecoin-denominated merchant services, payment infrastructure, data and licensing, treasury management, and will hold a large amount of DOGE. Brag House's stock price fell 60% to $0.97, with a market capitalization of about $10 million. Previously, House of Doge partnered with 21Shares to launch Europe's first Dogecoin ETP, and collaborated with CleanCore and Robinhood on treasury and custody services.