Christie’s Venture Arm Expands Focus to Web3, AI, Fintech, and Hardware Investments

Quick Breakdown 

• Christie’s Ventures has expanded its focus to four main areas — web3, AI, fintech, and hardware.
• The move aligns with the stabilization of the global art market and growing digital engagement.
• The venture arm currently supports 14 companies pioneering innovations that connect art with technology.

Christie’s broadens investment scope beyond art market

Auction giant Christie’s is expanding the reach of its venture capital arm, Christie’s Ventures, to invest in projects across web3, artificial intelligence (AI), financial technology (fintech), and hardware.

In an interview with Caixin Media, Christie’s CEO Bonnie Brennan revealed that the firm is adjusting its investment strategy to back technologies that enhance engagement and innovation within and beyond the art world.

Previously, the fund concentrated on art-related financial products, digital art consumption tools, and web3 solutions. However, the new approach marks a shift toward supporting broader technology-driven ventures.

“We focus on four broad categories covering innovations in web3, AI, FinTech, and Hardware that we believe will enable improved engagement, immersion, and consumption of art,” Christie’s Ventures noted on its official site.

Market recovery spurs new investment strategy

Brennan stated that the decision to broaden the fund’s focus coincides with signs of stabilization in the global art market, as reflected in Christie’s auction results this year. Since assuming office eight months ago, one of her priorities has been attracting a new wave of collectors amid evolving digital trends.

Following a downturn post-pandemic, the art market rebounded strongly between 2021 and 2022, reaching a total market cap of $67.8 billion in 2022 — a 3% year-on-year increase and the second-highest level on record.

In September, Christie’s scaled back its non-fungible token (NFT) operations, folding them into its broader 20th and 21st-century art division. The move followed a slowdown in global art sales and signals a shift in how the 258-year-old institution plans to handle digital artwork.

Brennan also highlighted a growing digital participation trend, revealing that 80% of art collectors engaged in online auctions over the past year, reflecting a shift in how modern collectors interact with art sales.

Inside Christie’s expanding portfolio

According to Christie’s Ventures’ website, the fund currently supports 14 companies across its four priority sectors. AI Investments include Art Signal (cultural intelligence engine), Collagia (visual insights platform), and EchoMark (SaaS solution). 

Web3 projects including mmERCH, MNTGE, Manifold, Atomic Form, and LayerZero. Fintech Ventures includes Luxus and Art Money. Additionally, hardware innovations like Rokbox, Dubbl, Conserv, Manifold, and Proto.