Rumble Inc. (RUM) is introducing a new way for content creators to earn money with the debut of
Tether CEO Paolo Ardoino pointed out that this feature could help drive wider adoption of cryptocurrencies, especially among Rumble’s 51 million active users. “Bitcoin and stablecoins offer creators financial independence, no matter what content they produce,” Ardoino said, emphasizing the platform’s appeal to both emerging markets and U.S. creators who have faced account freezes elsewhere, according to Yahoo Finance. This partnership follows Tether’s $775 million investment in
The Bitcoin tipping function is part of Rumble’s larger plan to weave cryptocurrency into its platform. As of the second quarter of 2025, the company holds $25 million in Bitcoin and is working with MoonPay to develop its own crypto wallet, according to Blockonomi. This wallet, launching alongside the tipping feature, will let creators manage and store digital assets directly on Rumble. The company’s move to hold Bitcoin follows the example of firms like MicroStrategy and Tesla, which use crypto as protection against inflation, Coinotag reported.
This development comes as Rumble faces a tough year on the stock market, with its shares falling 45% so far, despite a recent 0.56% uptick. Experts believe these crypto features could help boost user numbers and diversify revenue, especially as Rumble competes with TikTok and YouTube for creators dissatisfied with strict content moderation. “This could be one of the largest groups to start using Bitcoin and stablecoins,” Ardoino said, highlighting Rumble’s potential to accelerate mainstream crypto use.
Tether’s involvement also demonstrates its growing impact in the digital asset sector. The stablecoin provider, which is on track for a $15 billion profit in 2025 according to a
Despite this, some critics doubt Rumble’s ability to maintain profitability amid rising infrastructure expenses and regulatory challenges. The company’s heavy investments in AI and cloud technology have resulted in operating losses, raising questions about its sustainability if revenue growth slows, according to CryptoBriefing. Supporters, however, argue that Bitcoin tipping fits with the global trend toward financial independence, especially for creators in countries with volatile currencies.
As Rumble gears up for its December rollout, the project’s outcome will depend on user engagement and regulatory developments. With Tether’s support and Rumble’s commitment to free expression, the platform seeks to transform how creators earn in a more decentralized digital world.