Jinse Finance reported that Meta Platforms (META.O)'s social platform Threads (a competitor to Twitter) is launching a timed post feature to encourage more users to share "spontaneous thoughts" on the platform without worrying about the content remaining permanently on their personal homepage. This feature, called "ghost posts," will appear in the feed alongside other regular posts but will disappear after 24 hours. Its model is similar to the popular "Stories" feature in Meta's other apps such as Facebook, Instagram, and WhatsApp. Replies to ghost posts will be sent as private messages rather than public comments. In a blog announcement on Monday, the company stated that the new feature aims to encourage people to "share spontaneous thoughts and fresh perspectives without the pressure of content being permanently stored or carefully curated."