As of November 3, 2025,
Brag House Holdings, Inc. and House of Doge Inc. revealed on November 3, 2025, that they have finalized a merger agreement, forming a new company dedicated to four main sectors: Digital Payments, Asset Management & Treasury, RWA Tokenization, and Digital Media & Data Insights. This merger brings together Brag House’s “Cultural Capital Playbook” with the worldwide
The merger aims to broaden Dogecoin’s practical applications by developing payment systems, digital wallets, and tokenized real-world assets. Lavell Juan Malloy II called the merger a chance to expand Brag House’s successful approach globally, referencing collaborations with leading brands and a platform tailored to Gen Z. Marco Margiotta, who has extensive experience in the payments sector, emphasized the significant economic opportunities, especially in payments and tokenization.
The new company intends to use the established Dogecoin community to create infrastructure for everyday uses, including retail payments and financial services. Marco Margiotta’s background at PayFare, which was acquired by Fiserv in early 2025, equips him to lead this growth. The merger has already resulted in the launch of new products such as ETPs and debit cards.
Backtest Hypothesis
Technical analysis tools have often been used to study Dogecoin’s price trends after it crosses key support levels. A backtest was performed on DOGEUSD.UDC to analyze how the coin performed after daily closing prices fell below the 20-day moving average—a widely referenced short-term support indicator—between January 1, 2022, and November 3, 2025.
Main observations from the backtest include:
These results are consistent with DOGE’s recent price action, which saw a 1.03% increase in a single day despite broader declines over the past month and year. The technical signals and historical patterns following support breaks suggest caution when interpreting such movements as clear market indicators. Both traders and analysts should keep these insights in mind when considering when to enter or exit positions in the DOGE market.