How XRP and RLUSD are making Ripple the JPMorgan of the crypto industry

For years, Ripple was best known for its legal battles and its token, XRP, which was a symbol of crypto’s friction with the traditional financial world.

Now, after years of courtroom and regulatory turbulence, Ripple has quietly built something far more ambitious: a full-stack institutional financial platform that resembles a 21st-century investment bank, albeit without a bank charter yet.

With the launch of Ripple Prime, the firm’s new digital-asset brokerage, and the integration of Ripple Payments and Ripple Custody, Ripple is positioning itself at the center of a growing network that settles, secures, and moves digital money globally.

Together, these components form an ecosystem where every transaction, settlement, and custody layer runs on Ripple’s own rails and is powered by XRP and RLUSD, its regulated dollar-backed stablecoin.

From token issuer to financial infrastructure behemoth

After securing legal clarity in its case with the US Securities and Exchange Commission (SEC), Ripple began spending heavily to reposition itself from a blockchain company to a regulated financial infrastructure provider.

Its 2025 acquisition spree, including prime broker Hidden Road, custody firm Palisade, treasury-management platform GTreasury, and stablecoin payments provider Rail, now forms the foundation of a vertically integrated enterprise spanning trading, custody, payments, and liquidity management.

Ripple Prime acts as the trading front end. Ripple Custody secures institutional assets through a mix of multi-party computation (MPC) and zero-trust architecture.

Ripple Payments handles real-time settlements across multiple blockchains and fiat corridors. And Ripple’s RLUSD stablecoin ties it all together as the universal medium of exchange across these services.

In effect, Ripple has built a crypto-native equivalent of JPMorgan. This would be an entity that provides liquidity, clearing, and settlement without relying on legacy banking infrastructure.

The difference is that Ripple’s rails are programmable and transparent, with every dollar and XRP token accounted for on-chain.

A closed loop of liquidity and trust

What makes Ripple’s strategy distinct from its competitors is how deeply integrated its internal ecosystem has become.

Ripple’s liquidity design is intentionally circular: institutional clients trade through Ripple Prime, store assets in Ripple Custody, and settle payments via Ripple Payments, all using XRP and RLUSD as the connective tissue.

The result is a closed liquidity loop that reduces friction, improves velocity, and keeps value circulating within Ripple’s own ecosystem.

Notably, this mirrors the “walled-garden” model that Apple perfected in consumer tech, which gives it control over every layer, from hardware to App Store.

Ripple is applying the same principle to institutional finance. By owning the rails, the currency, and the custody, it ensures compliance, speed, and cost efficiency across its product stack.

Already, Ripple’s approach is showing results.

XRP trading volume has surged to multi-year highs this year amid significant adoption, while RLUSD’s supply surpassed $1 billion in November, up more than 30% month-on-month.

Interestingly, a large portion of that demand came from institutional counterparties using RLUSD to hedge exposure and settle cross-border obligations.

Notably, Ripple’s pursuit of regulatory credibility is deepening that trust.

The company has formally applied for a national bank charter from the US Office of the Comptroller of the Currency (OCC). If approved, it would operate under both state (NYDFS) and federal oversight.

At the same time, Ripple has also moved to secure a Federal Reserve Master Account through its subsidiary, Standard Custody. This access would enable RLUSD reserves to be held directly with the Fed, eliminating intermediary risk and providing an additional layer of assurance.

For institutional investors wary of opaque reserve practices, that combination could set a new benchmark for stablecoin transparency and trust.

The end of banking as we know it

Ripple’s broader vision seems clear: to replicate the core functions of a global bank using crypto infrastructure.

Where legacy banks rely on SWIFT messages and multi-day settlements, Ripple offers near-instant clearance through its blockchain-based payment rails.

Where banks use custodians and clearinghouses, Ripple embeds custody and settlement directly into its protocol stack. And where banks issue credit and manage liquidity, Ripple deploys its native stablecoin, RLUSD, to fill the same role, but backed by short-term Treasuries and cash rather than loans.

Ripple executives frame this evolution not as a rebellion against traditional finance but as its modernization. Brad Garlinghouse, Ripple’s CEO, said:

“[Ripple is] pursuing opportunities to massively transform the space, leveraging our unique position and strengths of XRP to accelerate our business and enhance our current solutions and technology.”

With these layers in place, Ripple is effectively bridging the gap between regulated finance and decentralized settlement. Its infrastructure already supports tokenized real-world assets (RWAs), enabling on-chain representations of Treasuries and corporate cash to move as seamlessly as data packets.

Beyond XRP: a broader financial empire

Ripple’s future no longer depends on XRP’s market performance. The token remains a liquidity bridge, but the company’s core business is now infrastructure and institutional adoption.

Its acquisition of GTreasury opened doors to thousands of Fortune 500 treasurers managing trillions in short-term assets, giving RLUSD a direct entry into corporate cash management.

By embedding RLUSD in these workflows, it could evolve from an exchange token into a mainstream treasury instrument used for payments, yield optimization, and liquidity management.

Each layer of Ripple’s stack strengthens the others: custody secures funds, Prime provides liquidity, Payments facilitates capital movement, and RLUSD underpins it all.

With the pending OCC charter and potential Fed account, Ripple edges closer to becoming the first blockchain-native institution with bank-grade authority. In effect, it is building a “bank without a bank,” operating entirely within the scope of US financial law.

Ripple President Monica Long framed the company’s mission succinctly. According to her, the company is focused on modernizing how value moves across borders by replacing legacy systems built on “walled gardens” and fragmented payment rails with open, interoperable infrastructure.

She noted that while decentralized finance has so far mainly catered to crypto-native users, Ripple sees an opportunity to extend its benefits to the broader financial system and dismantle those long-standing barriers.

This effectively means that the company that once fought for XRP’s legitimacy would now be shaping the architecture of regulated crypto finance. However, whether it rivals Wall Street or merges with it, Ripple’s next chapter suggests the same conclusion: the future of banking may not belong to banks at all.

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