
Unite (UNITE): The First Layer 3 Blockchain for Mass-Market Mobile Gaming
Unite is developing a Layer 3 blockchain solution for mass-market mobile games built on Base. Founded by gaming veterans with $6.45 million raised, the platform has launched 134+ games and reached 4 million wallets with primary adoption in South Asian markets. UNITE (UNITE) will soon be available on Bitget!
What is Unite (UNITE)?
Unite is developing the first Layer 3 blockchain solution specifically for mass-market mobile games, built on top of Base (Coinbase's Layer 2). The platform addresses core problems in blockchain gaming: traditional blockchains process transactions too slowly and expensively for mobile games requiring instant responses.
While mobile gaming generates $90 billion annually across 7 billion devices, Web3 mobile games remain a $1 billion niche compared to $15 billion for PC Web3 games. Unite aims to bridge this gap through high-speed infrastructure designed for mainstream mobile gaming.
Core Innovation: Unite processes up to 40,000 transactions per second on its EVM-compatible chain, enabling instant gameplay interactions. All game revenue automatically purchases $UNITE tokens from the market, creating deflationary pressure while funding player rewards and network security.
Who Created Unite (UNITE)?
Unite was founded in 2022 in Berkeley, California by gaming and blockchain industry veterans with over 50 years of combined experience.
Weiwei Geng (CEO):
● Previous Projects: Founded Kungfuverse and Rally Protocol in the Web3 gaming space
● Industry Focus: Specializes in blockchain technology and mass-market digital product development
● Public Role: Represents Unite at major industry events advocating for mainstream blockchain gaming
Kevin Chou (Co-founder):
● Gaming Background: Co-founded Kabam, a mobile gaming company acquired for nearly $1 billion
● Blockchain Experience: Co-founder of Rally.io, bringing deep crypto infrastructure expertise
● Track Record: Proven experience scaling high-growth startups in gaming and technology
The founding team combines mobile game development expertise (including games with millions of downloads) with blockchain infrastructure experience, positioning them to address both technical and market adoption challenges.
What VCs Back Unite (UNITE)?
Unite has raised $6.45 million across two funding rounds from leading crypto-focused venture capital firms and high-profile individual investors.
Funding Details:
● Seed Round (April 2022): $3.45 million
● Extended Seed (June 2024): $3 million led by SuperLayer
Institutional Investors:
● Coinbase Ventures (Coinbase's investment arm)
● OKX Ventures
● Solana Ventures
● Gemini Frontier Fund
● SuperLayer (Web3 venture studio, lead investor)
● HTX Ventures
● Formless Capital
Notable Angel Investors:
● Marc Andreessen (a16z co-founder)
● Chris Dixon (a16z partner)
● Yat Siu (Animoca Brands chairman)
● Gary Vaynerchuk
● Paris Hilton
● Nasir Jones (Nas)
The funding supports Unite's mission to build Web3 mobile gaming infrastructure, with backing from both crypto-native VCs and mainstream celebrity investors.
How Unite (UNITE) Works
Unite operates as a Layer 3 solution built on Base, similar to other Base Layer 3 projects like B3, focusing specifically on mobile gaming optimization:
High-Speed Gaming Infrastructure
Unite processes up to 40,000 transactions per second, enabling real-time mobile game interactions without the delays or high costs typical of Layer 1 blockchains. Games run smoothly while blockchain transactions happen instantly in the background.
Mobile-First Design
The platform integrates with existing mobile app stores (Google Play, Apple App Store) and works with standard crypto wallets like MetaMask. Players can start earning rewards immediately without complex blockchain setup.
Automatic Token Economics
All revenue generated from Unite-powered games automatically purchases $UNITE tokens from the market. These tokens are then distributed to players as rewards, validators for network security, and burned to reduce supply, creating deflationary tokenomics.
Decentralized Infrastructure
Unite uses the computing power of players' mobile devices to help run the network (DePIN model), reducing infrastructure costs while scaling naturally as more users join.
Developer Tools
Game studios receive SDKs and compliance tools to integrate blockchain features while meeting Apple and Google app store requirements, removing technical barriers to Web3 gaming adoption.
You can access the platform at unite.io and download games through the Bored Button app on major app stores.
Unite Token (UNITE) and Economics
The UNITE token powers the Unite ecosystem with a deflationary model tied to gaming revenue.
Token Details
● Token Symbol: UNITE
● Total Supply: 30,000,000,000 UNITE (30 billion)
● Blockchain: Base (Coinbase Layer 2)
● Contract Address: 0xA6C6ea2e0140849bE02A3a34780CF61b766916c5
● Initial Circulation: 9.96 billion tokens (33.2% of total supply)
Token Distribution
● Community Growth (30%): 9 billion UNITE - Unlocked at launch for airdrops and user rewards
● Ecosystem Development (25%): 7.5 billion UNITE - Unlocked at launch for partnerships and growth
● Investors (20%): 6 billion UNITE - Locked at launch, subject to vesting schedules
● Team (19.9%): 5.97 billion UNITE - Locked at launch with multi-year vesting
● Treasury (5.1%): 1.53 billion UNITE - Unlocked at launch for strategic reserves
Token Utilities
● Gas Fees: Pay transaction costs on Unite's Layer 3 network
● Gaming Rewards: Earn tokens through gameplay achievements and participation
● Governance: Vote on network upgrades and ecosystem decisions
● Staking: Secure the network and earn validator rewards
How to Earn UNITE
● Play Games: Earn tokens through achievements in Unite-powered mobile games
● Community Events: Participate in airdrops, campaigns, and promotional activities
● Network Validation: Stake tokens to help secure the blockchain and earn rewards
● Ecosystem Participation: Contribute to development, testing, or community building
Why Unite?
Unite addresses specific problems in blockchain gaming with a focus on mainstream mobile adoption:
Experienced Team: Founded by Kevin Chou (Kabam co-founder, $1B acquisition) and Weiwei Geng, with proven track records in both traditional gaming and blockchain infrastructure.
Institutional Backing: $6.45 million from Coinbase Ventures, OKX Ventures, and Solana Ventures demonstrates confidence from major crypto players, while celebrity investors provide mainstream credibility.
Real Usage Data: 4 million total wallets and 100,000 daily active users, with strong adoption in South Asian markets (Bangladesh 32%, Pakistan 20%, India 14%). While some metrics may include bot activity, the geographic concentration shows genuine regional traction.
Technical Architecture: Layer 3 solution on Base processes 40,000 TPS, solving speed and cost issues that prevent mainstream blockchain gaming adoption.
Live Game Portfolio: 134+ casual games already launched including "League of Llamas," with games available in major app stores proving the platform works for mainstream users.
Strategic Partnerships: Collaborations with Aethir (decentralized GPU infrastructure), EigenDA (data availability), and Syndicate (Layer 3 development) provide technical foundation for scaling.
Expected Exchange Listings: Anticipated listings on Coinbase and Bybit based on VC relationships and market positioning.
The platform targets the massive gap between traditional mobile gaming ($90B market) and current Web3 gaming adoption, with infrastructure specifically designed for mainstream users rather than crypto natives.
UNITE Goes Live on Bitget
We are thrilled to announce that Unite (UNITE) will be listed in the Innovation and GameFi Zone. Check out the details below:
Trading Available: 30 July 2025, 10:00 (UTC)
Trade UNITE/USDT on Bitget!
Contract Address (Base): 0xA6C6ea2e0140849bE02A3a34780CF61b766916c5
Community Links: Website | Twitter | Discord | Telegram
Disclaimer: The opinions expressed in this article are for informational purposes only. This article does not constitute an endorsement of any of the products and services discussed or investment, financial, or trading advice. Qualified professionals should be consulted prior to making financial decisions.
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