As Solana's price faces ongoing challenges in a declining crypto market, major investors are shifting their focus to Digitap ($TAP). The platform's $1 million Black Friday event, featuring hourly giveaways over a four-day period, has sparked significant excitement among buyers.
Digitap stands out by merging decentralized and traditional finance, offering features such as Visa cards without KYC requirements and global transfers with no fees. This innovative approach has led analysts to compare Digitap to established banking institutions.
The broader cryptocurrency landscape remains turbulent. Solana (SOL) is currently trading around $135, marking a 30% decline from its January 2025 high of $295. Despite experiencing $476 million in ETF inflows over 19 consecutive days, institutional interest has diminished, leaving SOL vulnerable to rapid price drops. Ethereum (ETH) and XRP are also navigating uncertainty, with ETH near $3,000 and XRP struggling to surpass its 20-day exponential moving average.
Digitap's Black Friday campaign has heightened investor interest by offering hourly incentives such as bonus tokens, discounts on physical cards, and cash prizes. The limited 96-hour window has created a sense of urgency, with expired offers permanently unavailable, intensifying FOMO among participants. This aggressive strategy has positioned Digitap as a leading contender for 2026, with some forecasts suggesting the potential for a 100-fold price increase after launch. The platform's decentralized exchange volume of $1.795 billion and total value locked of $8.878 billion highlight its growing adoption.
While Solana and Ethereum remain prominent, Digitap is gaining traction by addressing key challenges in cross-border payments and crypto usability. Its banking-like features have attracted both individual and institutional investors. Despite the overall market capitalization dropping from $3.7 trillion to $2.9 trillion in November, Digitap has defied the trend.
Industry experts note that Digitap's continued success will depend on its ability to expand its ecosystem and sustain momentum. The project has already seen its price climb 160% since September, indicating strong early demand. As the Black Friday event draws to a close, competition for discounted $TAP tokens is intensifying, with some analysts naming it the top cryptocurrency to purchase at this time.