Wrangler and MNTGE unveil limited-edition denim capsule with NFC technology at Future Fashion Summit in Paris

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Cointime2024/02/26 15:19

By:Cointime

Wrangler and MNTGE launched a limited-edition denim collection at the Holly Wood Labs Future Fashion Summit, featuring vintage western shirts and denim jackets with NFC chipped patches. The patches showcased artwork inspired by archival design elements from past collections. The summit included discussions on circularity, the value of the gaming industry for brands and retailers, and the importance of Digital Product Passports for the resale economy. Industry leaders debated the best approach for technology scaling, including a rewards system, generating value through ubiquity, or waiting for a "killer app" to reduce frictions. The summit also addressed the challenges of using AI for user-generated content while preserving brand fidelity.

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