DC and Candy Digital recently announced the launch of their physical-digital NFT comic, “Catwoman: The Legacy Cowl.” The collection will make its debut at San Diego Comic-Con 2024.
This unique venture combines traditional comic book storytelling with modern Blockchain technology, offering fans a revolutionary way to engage with the DC Universe.
Candy Digital Aims to Connect Fans with Creators
This edition is a continuation of the “Batman: The Legacy Cowl” series. It will be available at the DC Booth at San Diego Comic-Con starting July 25, 2024, while supplies last. Fans who cannot attend the event in person can purchase the digital-only edition on the Candy Digital platform.
Cavan Scott authored the story, featuring Catwoman battling a new supervillain called the Legacy Cowl. The creation involved input from DC fans. Meanwhile, Jonboy Meyers and Fico Ossio provided the cover and interior art.
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Caitlin Burns, Director of Story at Candy Digital, shared insights into the project in a recent interview with BeInCrypto. She emphasized that their DC programs on Candy allow fans to work with artists and writers to contribute to new comics and in-world experiences.
“When fan communities get to directly influence the storyline, like the Bat Cowl holders do with Batman’s storyline, and now Legacy Cowl holders have for our current experiences—creates a unique connection between audience and creators. There’s a deeper emotional investment from participating in the creation of a story,” she explained.
In addition to the physical-digital comic, Candy Digital is launching a new Legacy Cowls digital collectible experience. Following the sell-out success of the 4,000-edition Legacy Cowls Base 1 Collection in March, the Base 2 editions will be available starting July 23. These collectibles allow fans to unlock exclusive San Diego Comic-Con items and participate in immersive, augmented reality (AR) experiences.
Brands have used NFTs as a way to engage with their customers . A February report by NFTGo revealed that brands release exclusive NFT collections that combine digital and physical ownership , focusing on providing real-world utility and exclusivity .
Common utilities offered include access to discounts, exclusive products, VIP events, and metaverse spaces. Financial value, driven by scarcity and collectibility, is also a significant factor.
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Despite these trends, the NFT market has witnessed a downturn in terms of sales volume. Data from CryptoSlam shows that the NFT monthly sales volume has decreased since December 2023 from $1.77 billion to $450.89 million as of June 2024.
