Analysts at The Block reported that the number of views of crypto influencers' content on YouTube peaked at 25 million in the week of November 4,72, the highest in the last 12 months. The historical maximum of this indicator is 9,3 million.
As experts noted, in November, Coin Bureau and Crypto Banter were the segment leaders with 1 million weekly views. This is also indicated by the strengthening of the positions of Wallet and Coinbase wallets in the top 100 applications of Google Play and App Store.
They believe that the trend of increased views of content from famous people in the crypto industry is evidence of a broader shift in market dynamics. Traditional finance players continue to strengthen their position in the crypto space with the help of ETF and other investment instruments, while attracting a more diverse group of retail users to the crypto market.
The combination of growing social media activity and app downloads could indicate growing interest from retailers, which analysts at The Block say is not happening in sudden bursts.
