X becomes a super app: Payments, AI and TV integrate the ecosystem in 2025

OX has announced ambitious plans for 2025, aiming to transform itself into a “super app” that integrates finance, Artificial Intelligence (AI) and social media into a single ecosystem. Recently, the discussion about the regulation of digital platforms has gained momentum in several countries, bringing to the fore the responsibility and role of these companies in society.

The CEO of social media platform X, Linda Yaccarino, revealed on December 31st the upcoming features that will expand the platform’s capabilities, offering users a more comprehensive experience. According to Yaccarino, 2025 will be a transformative year for X, providing unprecedented ways to connect and interact.

Among the highlights announced by Yaccarino were the deeper integration of AI chatbot Grok, the launch of X Money, and the introduction of X TV. The CEO stated that by 2025, X will connect users in ways never before imagined, with the arrival of X TV, X Money, Grok, and more.

“In 2024, X changed the world. Now, YOU are the media! 2025 X will connect you in ways you never imagined possible. X TV, X Money, Grok and more. Buckle up. Happy New Year!”, wrote the CEO of X.

These changes reflect Elon Musk’s vision since the acquisition of X in 2022. Musk has been emphasizing his intention to transform X into an “app for everything.” Payment integration with X Money is a crucial step in this direction, aiming to offer a more complete and integrated experience to users.

USDC on X? Coinbase CEO calls for stablecoin integration for payments on platform

In a scenario where cryptocurrencies are increasingly gaining ground in everyday life, the integration of innovative payment solutions has become a central theme. Recently, Coinbase CEO Brian Armstrong manifested publicly expressed their interest in seeing the stablecoin USD Coin (USDC) integrated into X payments.

The suggestion, made in a post on the platform itself on December 29, echoes an earlier call made by Coinbase chief engineer Travis Bloom, who asked Elon Musk about the possibility of enabling USDC transactions on the Base network.

“This would be a great feature @x team let’s talk,” Brian Armstrong wrote in response to a post from Bloom, where he asked: “Hey @elonmusk when will X let me send USDC to other users on @base? Seems like a clear product win.”

This move is all the more significant given X’s ambitious plans to become an “app for everything” by implementing a peer-to-peer payments system similar to PayPal. While details about whether fiat or cryptocurrency will be used are still unclear, the platform has made progress in obtaining money transmission licenses in the United States, with its subsidiary, X Payments, already licensed in 33 states.