MARA CEO suggests retail Investors buy Bitcoin and hold long-term

Fred Thiel, CEO of Bitcoin (CRYPTO:BTC) mining firm MARA Holdings, recently shared his view that retail investors should consider a long-term Bitcoin investment strategy.

During an interview on FOX Business on January 2, Thiel pointed out that Bitcoin’s price has fallen only three times in the last 14 calendar years.

He recommended that retail investors invest a small amount each month in Bitcoin and “forget about it.”

“My recommendation, to my kids, for example, is they put just a little bit away every month in Bitcoin and forget about it,” Thiel further explained.

He noted that Bitcoin typically grows by an average of 29% to 50% annually.

However, Thiel also acknowledged Bitcoin’s volatility, which may make such a strategy challenging for some investors.

He pointed to several factors that could potentially push Bitcoin’s price higher in 2025.

These include the creation of a U.S. Bitcoin reserve, increased institutional adoption through spot Bitcoin exchange-traded funds, and a more favorable regulatory environment.

Thiel’s comments followed a poll by Bitcoin advocate Michael Saylor, which showed that 77.7% of the 65,164 voters intend to increase their Bitcoin holdings in 2025.

MARA has also adopted a long-term Bitcoin strategy.

In July 2024, the company implemented a new treasury policy to retain all Bitcoin it mines, following a similar approach to MicroStrategy.

As of the end of 2024, MARA holds 44,394 Bitcoin worth around $4.3 billion.

This represents a significant increase from the 15,174 Bitcoin the company held at the start of the year, marking a 192.5% rise.

At the time of reporting, the Bitcoin price was $96,528.22.