Soon in the US you can buy whiskey, vodka and gin with bitcoins, because Heritage Distilling made BTC in the list of payment methods.
Heritage Distilling will become the first American spirits producer to integrate Bitcoin to its online platform, as in the near future the company's products will be sold for cryptocurrency on the company's website, which offers various types of vodka, gin and whiskey.
Alcoholic products on the Heritage Distilling portal
The company will sell its products and services for bitcoins, which have become a means of payment, knowing that even if the price of BTC falls, the built-in margin will act as a safety net that ordinary investors who buy bitcoins with fiat currency do not have.
The benefits of attracting a new group of buyers, consumers and fans, coupled with the margin buffer the company can create and the likely future appreciation of BTC, outweigh the risks of losses caused by a decline in the value of the cryptocurrency, Heritage Distilling said.
In the third quarter of 2024, Heritage Distilling suffered a loss of $3,43 million on revenue of only $1,76 million. It is obvious that the company's management hopes to increase earnings thanks to Bitcoin and turn the company into a profitable company. Otherwise, the company's shares, whose price fell by 11% since the beginning of 2025, will continue to fall in price until their value falls below the minimum value of $1 set by the Nasdaq exchange, where Heritage Distilling securities are listed. The institution’s assets are currently priced at $1,58.
